Vawleicung pumpi ah kan riantuannak kauhter chinchin awkah, company nih Amsterdam, Netherlands le California, USA ah a tanglei zung le ramdang thil chiahnak inn pawl a dirh hna i, "ramchung thilchuak + ramdang thil chiahnak" thilri phorhnak model ttha a ser. Hi strategy kalnak cu a biapi mi chawlehnak hmuhning nih a hruai:European le North American chawlehnak nih a hmete, a tam tukmi kuatnak a herh. Khuachung thil chiahnak inn hna nih khuachung chawlehnak nih a herhmi thil hna kha naih tein a ummi rang tein lehnak a tuah khawh. Annih nih hnatlaknak tuah hlan ah ramri zulhphung zulh kha an bawmh, phorhmi kuat tthannak ttihnung kha tampi in a zorter. Cun, hi thil chiahnak inn hna nih hin thilchuak-thilri chiahnak tlukruannak kha a tthatter, market a tthawng lonak dohnak ah a biapi tukmi huhphenhnak thazaang a pek.
Hi model nih hin tthatnak pathum a chuahpi:
A rang deuhmi kuatnak: Europe ah ni 3 kuatnak, North America ah ni 2-3 (60%+ tthatnak tthanchonak)
Man tlawmternak: 40-50% thilri kuatnak man tlawmternak cu hmunkhat ah kirternak riantuannak he
Hmunkhat ah Riantuannak: Thil chiahnak inn le a tanglei riantuannak fonhmi nih hmunkhat ah bawmhnak thawngin riantuanpi hawi tlaih khawhnak a ṭhanchoter.
Hi rangnak, man le riantuannak tthatnak ah tthanchonak pathum nih hin kan ramkip tthanchonak caah a hmunmi thazaang a kan pek.